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Alison Stallard-Jones

Over the last six years we had organically grown and developed our retail offering and had reached a cross roads in terms of where we went next. We needed to develop a new retail strategy to support us in continuing to grow our voluntary income, however we didn’t feel we had the expertise and knowledge in house to do this effectively. We reached out to the Charity Retail Association members looking for recommendations of suitable partners that could support us with developing our strategy and Skyline’s name kept coming up and so we made contact and the rest is history as they say! The health check they conducted was very in depth and covered all areas and they then presented their findings both verbally and also via an in-depth report. This was very enlightening and certainly highlighted some key areas for development. The report was very useful in that it outlined the changes we needed to make and equated these changes to financial reward and also areas of prioritization. We then worked closely with the team to take the findings and develop this into a five year strategy that would allow us to grow our income by £500,000. The strategy was very clear and easy to follow in terms of what we needed to do and when and also the financial gains attached to the activity and also any associated costs.

Head of Income Generation and Marketing

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